When Holding Costs and Price Elasticity Are High,the Manager Should

question 21

Multiple Choice

When holding costs and price elasticity are high,the manager should use:

• A)trade deals.
• B)rebates.
• C)sweepstakes.
• D)couponing.

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Definitions:

Price Inelastic

Describes a situation where the demand for a product does not significantly change with a change in the product's price.

Marketing Mix

The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.

Right Price

The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.

Reasonable Price

A price that is fair and appropriate for the value of the goods or services being provided, often considered from the perspective of the average consumer.