Examlex
Coupons are an effective way to target discounts and other incentives to households that are particularly sensitive to price.
Evaluative Link
Evaluative link refers to the cognitive and emotional connection made between various concepts, objects, or entities, determining how favorably or unfavorably they are viewed.
Situational Cues
Environmental signals that influence an individual's behavior in a particular context.
Activated Automatically
The process where certain responses or functions are initiated without conscious decision making.
Classical Conditioning
A conditioning method where a response initially triggered by one stimulus eventually gets triggered by another stimulus, due to their repeated association.
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