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An advantage of the Internet is that customer movements on the Web can be tracked,stored,and analyzed in real time.
Market Yield
Market yield refers to the current rate of return anticipated on a bond if held to maturity, factoring in both its price and interest payouts compared to the market's interest rates.
Interest-Rate Sensitivity
The degree to which the price of an investment, often a bond, responds to changes in interest rates.
Bond Prices
The market value of bonds, which inversely fluctuates with interest rates: when rates go up, bond prices fall, and vice versa.
Coupon Rate
The yearly interest rate yielded by a bond, shown as a percent of its nominal value.
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