Lifetime Customer Value Is Often Described as The

question 25

Multiple Choice

Lifetime customer value is often described as the:

• A)cost of customers switching to another brand.
• B)present value of a stream of revenue that can be produced by a customer.
• C)cost of acquiring the customer.
• D)cost of retaining the customer.

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Definitions:

Social Anxiety

The fear of social situations that involve interaction with other people, often driven by a fear of being judged or embarrassed.

Negative Affect

A broad range of negative emotions, including sadness, anger, and fear.

Health Complaints

Refers to any reported dissatisfaction or problem related to an individual's physical or mental health.

Positive Affect

The experience of positive emotions and expressions, such as happiness, enthusiasm, and joy.