________ Are Customers Who Have High Satisfaction but High Switching

question 60

Multiple Choice

________ are customers who have high satisfaction but high switching rates as well.

• A)Loyalists/Apostles
• B)Defectors/Terrorists
• C)Mercenaries
• D)Hostages

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Definitions:

Counterculture

A group within society that openly rejects or actively opposes society’s values and norms.

Subculture

A culture within a broader culture, with its own distinct values, practices, and beliefs, often emerging around shared interests or identities.

Symbolic Culture

A component of culture that is expressed through symbols, language, and nonmaterial culture, embodying the values and norms of a society.

Ideal Culture

The norms, values, and patterns of behavior that members of a society believe should be observed in principle.