Lifetime Customer Value Is Often Described as The

question 25

Multiple Choice

Lifetime customer value is often described as the:

• A)cost of customers switching to another brand.
• B)present value of a stream of revenue that can be produced by a customer.
• C)cost of acquiring the customer.
• D)cost of retaining the customer.

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Definitions:

Unemployment

The situation in which individuals who are able and willing to work cannot find a job.

Time

A continuous measure in which events occur in a sequence from the past through the present to the future.

Countries

Countries are distinct territorial bodies or political entities recognized as independent nations.

Job Search

Job search is the process by which individuals seek to find and apply for job opportunities matching their skills and interests.