Examlex
Many companies view their customer information file (CIF)as a key source of competitive advantage.
Embodied Cognition
The influence of bodily sensations, gestures, and other states on cognitive preferences and judgments.
Sensory Interaction
The principle that one sensory modality may influence or interact with another, enhancing or diminishing the perception of stimuli.
McGurk Effect
An auditory illusion demonstrating the interaction between hearing and vision in speech perception, where what is seen overrides what is heard.
Synesthesia
A perceptual condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
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