When a Consumer Expends Just Enough Effort to Make a Decision

question 38

Multiple Choice

When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?

• A)Information overload.
• B)Heuristics.
• C)Cognitive bias.
• D)Satisfice.
• E)None of these.

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Definitions:

Social Dynamics

The patterns and changes in human interactions and relationships within a society over time.

Physiological States

Refers to the conditions of the body and its functions, including aspects like heart rate, hormone levels, and energy use, reflecting overall health and well-being.

Psychological Disorder

A pattern of behavioral or mental symptoms that cause significant distress or impairment in personal, social, and/or occupational functioning.

Emotion Regulation

The process by which individuals influence which emotions they have, when they have them, and how they experience and express these emotions.