To Make the Most of the Opportunity,marketers Should Develop a Social

question 6

Multiple Choice

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

• A)Authenticity.
• B)Transparency.
• C)Reciprocity.
• D)Sustainability.
• E)All of the above.

---

Definitions:

Unfreezing

The initial phase in the change process where existing patterns or behaviors are dismantled to prepare for the introduction of new methods or ways of functioning.

Driving Forces

Key factors or motivations that influence the direction of change within an individual or organization.

Restraining Forces

Restraining forces are factors that resist or work against change within an organization or system.

Resistance Change

Opposition or pushback against modifications in procedures, policies, or strategies, often due to discomfort with altering the status quo.