Which of the Following Descriptions Best Fits the Return on Target

question 69

Multiple Choice

Which of the following descriptions best fits the return on target influence model?

• A)Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B)Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C)Calculates the change in the probability of purchase based on the exposure.
• D)Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E)Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.

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Definitions:

Rational Decisions

Choices made based on logical analysis, considering all available information and potential outcomes in order to maximize benefit.

Biological Drives

Innate impulses that direct behavior, such as hunger, thirst, and the need for sleep.

Prohibitions

Strict rules or laws that forbid specific actions, behaviors, or the production and sale of certain goods.

Superiority

The state or condition of being superior, or higher in status, quality, or ability compared to others.