Describe Ways in Which an Advertising Manager Can Ensure That

question 68

Essay

Describe ways in which an advertising manager can ensure that the agency's advertising campaign is effective.

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Definitions:

Rainbow Table

A security attack method used to obtain a password in a shorter amount of time because the attacker has a table that contains previously discovered hash values.

TCP/IP Hijacking

A type of cyber attack on the Transmission Control Protocol/Internet Protocol, where the attacker takes over a web session between two computers.

Spoofing

A malicious practice where an attacker impersonates another device or user on a network, aiming to deceive systems or individuals for unauthorized access or data theft.

Social Engineering

The art of manipulating people so they give up confidential information or perform actions they wouldn't normally consider.