Spot Colour Attracts Attention

question 67

Multiple Choice

Spot colour attracts attention

• A) only in a full-page ad
• B) only for internet ads
• C) require longer production time
• D) in black and white mediums
• E) when it bleeds

Understand the criteria by which mainstream media caters to specific classes and how it affects content.

Recognize the evolution and impact of LGBTQ representation in media.

Identify modern manifestations of racism in media.

Comprehend the historical and current underrepresentation of people of color in advertisements.

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Definitions:

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often to appear more favorable or competent.

Systematic Attempt

A deliberate and organized effort to accomplish a specific task or solve a particular problem, following a planned methodology.

Flattering Others

The act of giving excessive or insincere praise to gain favor or advantage.

Perceptual Distortions

Misinterpretations or misconceptions of a real situation due to misapplication of sensory impressions.