Copy Is More Convincing When

question 87

Multiple Choice

Copy is more convincing when

• A) customers don't understand what makes a well-designed ad
• B) readers prefer newspapers more than the internet
• C) the design of an ad has little effect on purchasing decisions
• D) readers have a hard time recalling ads
• E) it is written in short words and sentences

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Definitions:

"Ideal" Self

A person's conception of how they would like to be, encompassing ambitions and goals aligned with personal values.

"Actual" Self

An individual's self-concept based on their beliefs about their own attributes and traits as they presently are.

Possible Selves

Possibilities about what the self might be like in the future.

Peer Relations

The interactions and relationships that occur between individuals of similar age groups, often considered crucial for social development.