A Good Example of What Media Planners Refer to as "Engagement

question 65

Multiple Choice

A good example of what media planners refer to as "engagement" is

• A) channel surfing during television commercial breaks
• B) surfing the Internet
• C) listening to the radio while at work
• D) text-messaging while watching television
• E) 30 minutes of uninterrupted time reading a favourite magazine

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Definitions:

Relative Value

The importance or worth of something in comparison to other items, based on its utility, rarity, or desirability.

Sales Commission

A sales commission is an incentive paid to salespeople.

National Security Agency

A U.S. government agency tasked with worldwide surveillance, gathering, and analyzing information and data for overseas intelligence and counterespionage functions.

PRISM Program

A surveillance program by the United States National Security Agency (NSA) that collects internet communications from various U.S. internet companies.