When Advertisers Agree to Purchase Space in Consecutive Issues of a Magazine

question 41

Multiple Choice

When advertisers agree to purchase space in consecutive issues of a magazine they are offered a

• A) short rate
• B) corporate discount
• C) transient rate
• D) frequency discount
• E) continuity discount

---

Definitions:

Steve Jobs

Co-founder of Apple Inc., influential in the development of personal computers and innovative technology products like the iPod, iPhone, and iPad.

Bill Gates

Co-founder of Microsoft Corporation, an influential technology magnate, philanthropist, and one of the world's wealthiest individuals.

Discrimination

Discriminatory behavior or unfair treatment towards various groups of individuals, notably based on their racial background, age, or gender.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person's behavior.