Describe Product Placement and Provide One Example

question 30

Essay

Describe product placement and provide one example.

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Definitions:

Backward Conditioning

A conditioning method where the unconditioned stimulus is presented before the conditioned stimulus, which is less common and generally less effective than forward conditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any learning needed.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Interstimulus Interval

The duration of time between the end of one stimulus and the beginning of another.