To Build Better Relations with Customers and to Achieve Business

question 41

Multiple Choice

To build better relations with customers and to achieve business objectives, an organization must embrace all communications channels and devise a(n)

• A) external marketing plan
• B) integrated communications strategy
• C) media plan
• D) business-to-business plan
• E) event campaign

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Definitions:

Substitute Goods

are products or services that can be used in place of each other due to their similar characteristics, affecting consumer choice.

Reasonable Expenses

Costs that are necessary and appropriate for completing a task or project, considering the circumstances.

Substitute Widgets

Alternate or replacement products used in place of original items in various applications.

Justifiably Withheld

Pertains to information or documents that may legally be kept confidential or not disclosed due to valid exemptions under applicable laws or regulations.