Nike's Coordination of Various Marketing Communications Activities for Road Races

question 25

Multiple Choice

Nike's coordination of various marketing communications activities for road races in large urban markets is an example of

• A) institutional advertising
• B) public relations
• C) event marketing
• D) sales promotion
• E) corporate citizenship

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Definitions:

Bogey Portfolio

An investment portfolio used as a benchmark to measure the performance of other portfolios.

Treynor Measure

A performance metric for determining how well an investment compensates the investor for risk taken, excluding unsystematic risk.

Risk-Free Return

The return on investment with no risk of financial loss, often represented by the yield on government securities.

Sharpe's Measure

A ratio used to evaluate the risk-adjusted return of an investment, comparing its excess return over the risk-free rate to its standard deviation of returns.