Program Evaluation Is Accomplished by _____

question 79

Multiple Choice

Program evaluation is accomplished by _____.

• A) developing a budget that is based on marcom objectives and includes an optimum balance of advertising and promotion 
• B) measuring the results of marcom efforts against the objectives that were established at the outset 
• C) collecting data on consumers' demographics and lifestyles 
• D) constructing a database of information on the target market, economic conditions, and competitors' marcom strategies 
• E) comparing budgeted marcom expenditures against share-of-voice

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Definitions:

Identity Diffusion

A state in which an individual has not yet achieved a sense of identity or is unable to make commitments to future roles, often experienced in adolescence.

Alienated Achievement

Describes a state where an individual's accomplishments feel estranged or disconnected from their personal identity or desires.

Successful Resolution

The effective and satisfactory conclusion or solving of a problem, conflict, or dilemma.

Psychohistorical Analysis

The study of historical figures and periods using the principles of psychology to understand their motivations and actions.