Marketers of Which of the Following Product Categories Would Be

question 120

Multiple Choice

Marketers of which of the following product categories would be most interested in the VALS "Achievers" grouping? 

• A) supermarkets 
• B) discount stores 
• C) compact automobiles 
• D) high-end clothing manufacturers 
• E) American-made products

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Definitions:

High Self-Esteem

A state of having a positive and confident evaluation of oneself, recognizing one's own worth and capabilities.

Average Person

A hypothetical individual who represents the most common traits or characteristics found in the population, often used as a standard or benchmark for comparison.

Business Executives

Individuals who hold senior management positions within a company, responsible for strategic planning and decision-making.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.