Which of the Following Encapsulates What a Brand Is Intended

question 73

Multiple Choice

Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels? 

• A) positioning statement 
• B) contact point 
• C) relationship statement 
• D) creative brief 
• E) creative platform

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Definitions:

Stock Prices

The current market price of a share of a company's stock, determined by supply and demand in the stock market.

Fundamentals

Basic principles or underlying factors that form the foundation or base of any subject or discipline.

Overconfidence

Overestimating an individual’s prospects or abilities.

Investor

refers to an individual or entity that allocates capital with the expectation of receiving financial returns.