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Relative Advantage Is a Function of Consumer Perception and Whether

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Relative advantage is a function of consumer perception and whether a product is better by objective standards.


Definitions:

Tolerance

The readiness to tolerate emotions, practices, or convictions that diverge from one's personal views.

Nonverbal Differences

Variations in body language, facial expressions, and other forms of non-spoken communication that differ between cultures or individuals.

Businesspeople

Individuals engaged in activities related to the operation, management, and organization of businesses.

Misunderstandings

Situations where there is a failure to understand something correctly, leading to errors or conflicts.

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