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Brand Positioning Is an Essential Preliminary Activity,or Fundamental Decision,to Developing

question 72

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Brand positioning is an essential preliminary activity,or fundamental decision,to developing a successful marcom program.


Definitions:

Phenyl-Ethylamine

A natural monoamine alkaloid often associated with mood elevation and love due to its presence in chocolate.

Dimethylcyclopentane

A chemical compound consisting of a cyclopentane ring with two methyl groups attached to it.

Ethanol

A volatile, flammable, colorless liquid alcohol widely used as a solvent and a beverage intoxicating agent.

Mechanism

A process or series of steps that bring about a particular result, often described in the context of chemical reactions.

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