In Using the Objective-And-Task Method of Budgeting,Volkswagen Determined That It

question 35

Multiple Choice

In using the objective-and-task method of budgeting,Volkswagen determined that it had to substantially increase consumer awareness of the Golf and Jetta brand names.This would be included in which step of the budgeting process? 

• A) Establish specific marketing objectives 
• B) assess the communication functions that must be performed 
• C) determine advertising's role in the total communication mix 
• D) establish specific advertising goals in terms of measurable communication response 
• E) establish the budget

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Definitions:

Firms

Business entities that engage in commercial, industrial, or professional activities, often distinguished by their legal structure and objectives.

Cutthroat Competitor

A business or firm that aggressively competes in the market, often through pricing strategies, innovation, or marketing, to capture a significant share from rivals.

Lower

To decrease in position, value, or amount.

Price

The amount of money required to purchase a good, service, or asset. It acts as a signal to both buyers and sellers in a market.