According to Classical Conditioning,repeated Association with the Purchase of a Product

question 63

True/False

According to classical conditioning,repeated association with the purchase of a product (CR)will encourage consumers to seek exposure to advertisements (CS)in order to achieve an unconditioned response (UR).

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Definitions:

Workplace

A location or setting where individuals are employed and perform tasks related to their jobs.

Acquiescence Response

A tendency in survey responses where participants agree with statements as presented to them regardless of the content.

Social Desirability

The extent to which test takers tend to respond to items in a manner that presents them in a positive light.

Confident

Feeling or showing certainty about something or possessing self-assurance.