_____ Strategies Do Not Necessarily Use Any Particular Type of Appeal

question 73

Multiple Choice

_____ strategies do not necessarily use any particular type of appeal to consumers but are designed to achieve an advantage over competitors in the same product category.

• A) Symbolically-oriented 
• B) Functionally-oriented 
• C) Experientially-oriented 
• D) Category-dominance 
• E) Functionally-dominant

---

Definitions:

Moral Issue

A situation or topic that involves questions of right and wrong behavior, ethics, and values.

US Supreme Court

The highest court in the United States, consisting of nine justices and holding the ultimate judicial authority in interpreting and applying federal law and the US Constitution.

Roper V. Simmons

A landmark U.S. Supreme Court case ruling in 2005 that declared the execution of individuals who were under 18 years of age at the time of their crime unconstitutional.

Morality Policies

Government policies that are heavily influenced by societal values and ethical considerations, typically involving moral dilemmas.