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Marketers can enhance consumers' motivation to process brand information by using celebrities in the advertising.
Q8: The case for investing in advertising is
Q28: An example of _ is the sticker
Q67: A brand's positioning represents the key feature,benefit,or
Q67: Primary demand is defined as demand for
Q73: The EquiTrend survey asks respondents to rate
Q74: The process of translating thought into a
Q76: Product-related and not-product-related features make up brand
Q81: The _ holds that pictures are represented
Q85: Advertisers sometimes use _ interviews in ads
Q112: Credibility is the tendency to believe or