The Process of Setting Objectives Literally Forces Top Marketing Executives

question 90

Multiple Choice

The process of setting objectives literally forces top marketing executives and marcom personnel to agree on the course that a brand's marcom strategy will take for the following planning period as well as the tasks it is to accomplish for a specific brand,thus providing a formalized expression of _____.

• A) guidelines 
• B) standards 
• C) hierarchy of effects 
• D) competitive advantage 
• E) management consensus

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Definitions:

Social Institution

An organized pattern of beliefs and behaviors centered on basic social needs, such as the family, education, government, religion, and the economy.

Freedom Versus Constraint

The balance or tension between the liberty to act independently and the restrictions imposed by societal norms, laws, or other factors.

Group Membership

The state of being a part of a group or organization, often involving shared identity, interests, or goals.

Self-identity

An individual's perception of themselves, including their beliefs, qualities, and expressions of their own existence.