One Reason Why It Is Essential That Objectives Be Established

question 88

Multiple Choice

One reason why it is essential that objectives be established prior to making marcom implementation decisions is that objectives provide _____ against which results can be measured.

• A) management consensus 
• B) guidelines 
• C) standards 
• D) effects 
• E) a hierarchy

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Definitions:

Employee Referrals

A recruiting approach where current employees recommend potential candidates for open positions within the organization.

One-Year Survival Rate

A statistical measure indicating the percentage of individuals or entities that continue to exist or operate one year after initiation.

Diversity

The state of being diverse; it includes a range of different characteristics in a group of people, such as cultural background, ethnicity, gender, and beliefs.

School Placement Services

Organizations or services that assist students in being placed into appropriate educational institutions based on their needs and qualifications.