A Certain Brand of Hand Lotion Commands 7 Percent of the Market

question 22

Multiple Choice

A certain brand of hand lotion commands 7 percent of the market for this product category.To increase the brand's market share,a new advertising campaign is formulated with the following objective: "Within the next six months,our objective is to increase the brand's market share from 7 percent to 40 percent." This objective suffers from being ____.

• A) imprecise 
• B) nonmeasurable 
• C) general 
• D) unrealistic 
• E) qualitative

---

Definitions:

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.

Scientific Study

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

Human Factor

Refers to the psychological and physiological characteristics of humans, especially when considering their interaction with products, systems, or environments.

Industrial Engineering

A branch of engineering focused on optimizing complex processes or systems for improved efficiency and productivity.