An Endorser Who Is Perceived as an Expert on a Given

question 98

True/False

An endorser who is perceived as an expert on a given subject is more persuasive in changing audience opinions pertaining to his or her area of expertise than an endorser who is not perceived as possessing the same characteristic.

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Definitions:

Cognitive Map

A visuospatial mental representation of an environment.

Latent Learning

Learning that takes place in the absence of reinforcement.

Behavior Modification

The use of behavioral change techniques to alter maladaptive behaviors into more healthy or desirable ones.

Add a Stimulus

The act of introducing a new sensory input or trigger in an environment to elicit a response in an organism or system.