Although Not a Typical Practice in the Ad Industry When

question 53

Multiple Choice

Although not a typical practice in the ad industry when constructing creative briefs,it is desirable to indicate not only what objectives are to be accomplished but also _____.

• A) how analyses will be conducted 
• B) who will be responsible for various tasks 
• C) why these objectives are appropriate 
• D) how achievement of the objectives will be measured 
• E) what is expected of the client

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Definitions:

Print Advertisements

Marketing messages and promotions displayed in printed media, such as magazines, newspapers, brochures, or flyers.

Mobile Ads

Advertisements designed specifically for display on mobile devices, including smartphones and tablets, to reach consumers wherever they are.

Digital Tools

Devices, platforms, or software that use digital technology to perform various tasks, often used to enhance productivity or creativity.

Content Marketing

A marketing strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.