Which of the Following Is True Regarding the Source Attribute

question 51

Multiple Choice

Which of the following is true regarding the source attribute of credibility? 

• A) Credibility and attractiveness are basically different labels for the same concept. 
• B) A credible source influences receivers' attitudes through a process of identification. 
• C) There are two important properties of endorser credibility-expertise and attractiveness. 
• D) There are two important properties of endorser credibility-expertise and trustworthiness. 
• E) There are three important subcomponents of credibility-attractiveness, respect, and similarity.

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Definitions:

Phineas Gage Matrix

Syndrome related to injury of the frontal cortex. Consists of cognitive dysfunctions (such as poor planning, inadequate decision-making, inability to take another’s perspective, and problems in sustaining employment) and emotional problems (such as shallow affect, lack of an enriched emotional life, lack of passion and initiative, and a diminished sense of pleasure and pain).

Frontal Lobe

The part of the cerebrum that is situated at the top front part of each hemisphere and controls voluntary muscle movements and higher-level cognitive functions such as planning, goal setting, and decision-making.

Emotional Intensity

The degree of strength or depth of an individual's emotional responses to situations or stimuli.

Social Referencing

The process by which individuals look to others in their environment for cues on how to react or behave in specific situations.