Which of the Following Factors Is Important When Selecting Celebrity

question 54

Multiple Choice

Which of the following factors is important when selecting celebrity endorsers? 

• A) the ease/difficulty of working with the celebrity 
• B) the match between the celebrity and the audience 
• C) the cost of the celebrity 
• D) the likelihood of the celebrity getting into trouble 
• E) All of these are correct.

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Definitions:

Normative

Pertaining to prescriptive assessments or statements that express judgments about what ought to be, as opposed to descriptive statements which detail what is.

Government Spending

The total amount of public expenditure by the government on various services and infrastructure, contributing to the nation's economic activity.

Normative

Relating to prescriptive or value-based judgments, indicating what should be rather than what is.

Oil Imports

The purchase of foreign-sourced oil for domestic use, reflecting a country's demand for energy resources not available within its own borders.