Comparative Advertising _____

question 67

Multiple Choice

Comparative advertising _____.

• A) is less effective than non-comparative ads in enhancing brand name recall 
• B) is perceived as somewhat more believable than non-comparative advertising 
• C) is more effective when claims are made to appear more credible. 
• D) generates less favorable attitudes toward the sponsoring brand 
• E) All of these are correct.

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Definitions:

Compounded Quarterly

A method of calculating interest where the accumulated interest is added to the principal sum every three months, leading to interest earnings on interest.

Interest

A fee for the benefit of loaning money, usually stated as a yearly interest rate.

Payments

These are amounts paid or to be paid by one party to another in exchange for goods or services or as repayment of a loan.

Compounded Quarterly

Interest on an investment that is calculated four times a year.