Which General Objective for Assessing Online Advertising Effectiveness Makes Use

question 31

Multiple Choice

Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors? 

• A) the exposure value of a website 
• B) the usefulness of websites 
• C) the quality of customer relationships 
• D) the ability of a site to hold users' attention 
• E) the ability to target users

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Definitions:

Absorption

The process by which substances are taken up into or across tissues, such as the absorption of nutrients by the intestines.

Gingivitis

A common and mild form of gum disease (periodontal disease) that causes irritation, redness, and swelling (inflammation) of your gingiva, the part of your gum around the base of your teeth.

Periodontitis

A serious gum infection that damages the soft tissue and destroys the bone supporting teeth, potentially leading to tooth loss.

Mucosa

A moist, inner lining of some organs and body cavities, such as the nose, mouth, lungs, and stomach.