Which of the Following Factors Accounts for the Widespread Use

question 11

Multiple Choice

Which of the following factors accounts for the widespread use of direct mail by marketers? 

• A) rising cost of television advertising and increasing audience fragmentation 
• B) unparalleled targeting 
• C) measurable advertising results 
• D) consumers have favorable attitudes 
• E) All of these are correct.

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Definitions:

Convert Text to Columns Wizard

A feature in spreadsheet and data processing software that enables users to separate text from one column into multiple columns based on a defined delimiter.

Import Text Wizard

A tool in various software applications that guides users through the process of importing text from different sources into a document or database.

Get & Transform

A feature in spreadsheet software that allows data from various sources to be collected, transformed, and integrated for analysis.

Calculated Field

In databases, a field that gets its value by performing a calculation on values in other fields.