Which of the Following Is an Activity Performed in Developing

question 97

Multiple Choice

Which of the following is an activity performed in developing the media strategy? 

• A) determining the advertising budget 
• B) selecting the target audience 
• C) reviewing results 
• D) creating ads 
• E) evaluating ads created

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Definitions:

Probabilities

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Coin Toss

A simple randomness procedure used to decide between two equally probable outcomes with the flip of a coin.

Expected Value

The predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence.

Expected Value

An average value determined by weighing all potential outcomes of a random variable according to their likelihood of happening.