_____ Involves the Matter of How Advertising Is Allocated During

question 105

Multiple Choice

_____ involves the matter of how advertising is allocated during the course of an advertising campaign.

• A) Weight 
• B) Reach 
• C) Frequency 
• D) Cost 
• E) Continuity

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Definitions:

B2B Salespeople

Individuals who specialize in selling products or services from one business to another rather than to individual consumers.

Role Playing

A training or educational activity in which people assume roles and act out scenarios to learn about specific situations or to practice skills.

Biodiesel Home Power

The use of biodiesel fuel, made from natural and renewable sources, to generate electricity for residential properties.

Environmentalists

Individuals or groups who are concerned with the protection of the environment and advocate for practices and policies conducive to this.