The Higher Up the Hierarchy of Effects That the Advertising

question 76

True/False

The higher up the hierarchy of effects that the advertising is meant to move the consumer,the fewer the number of exposures needed to achieve minimal effectiveness.

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Definitions:

Subliminal Perception

The process by which individuals respond to stimulus that they are not consciously aware of, influencing their behavior or thought process unknowingly.

Allegorical Meanings

Representations that convey complex ideas, concepts, or messages through symbolic figures, actions, or imagery.

Nonverbal Cues

Communication signals expressed through body language, facial expressions, and other physical behaviors rather than words.

Brainwashed

A colloquial term for the process of coercively changing or manipulating someone's beliefs, attitudes, or behaviors, often in a negative context.