Using Self-Report Measurement,a Researcher Uses Cartoon-Like Characters to Represent Different

question 68

Multiple Choice

Using self-report measurement,a researcher uses cartoon-like characters to represent different emotions and emotional states,and asks respondents to select the cartoon character depicting the emotional state that best reflects their emotional reaction to an advertisement.This is an example of _____ self-reports.

• A) verbal 
• B) projective 
• C) audio 
• D) visual 
• E) psychological

---

Definitions:

Cost

The amount of money required to purchase something or the expenditure incurred to produce something.

Markup Percent

The percentage by which the cost of a product is increased to determine its selling price.

Cost

The amount of money required to purchase something or the expense associated with creating a product or service.

Markup Percent

The proportion by which the price of an item is marked up to establish its retail price.