Posttesting with Tracking Studies Would Be Conducted at What Stage

question 35

Multiple Choice

Posttesting with tracking studies would be conducted at what stage of ad message research? 

• A) copy development stage 
• B) "rough" stage 
• C) final production stage 
• D) prefinished stage 
• E) after the ad has been run

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Definitions:

Negative

A term often used to describe values below zero, or more broadly, to indicate a refusal, denial, or the absence of a positive quality.

Independent Variable

A variable in an experiment or study that is manipulated or changed to observe its effect on a dependent variable.

Dependent Variable

The variable in an experiment or study that is assumed to depend on or be caused by another variable (the independent variable).