Which of the Following Is NOT One of the PACT

question 66

Multiple Choice

Which of the following is NOT one of the PACT principles regarding advertising copy testing? 

• A) A good copy testing system is one that requires agreement about how the results will be used in advance of each specific test. 
• B) A good copy testing system provides multiple measurements. 
• C) A good copy testing system is based on a model of sales or market share. 
• D) A good copy testing system should test alternative executions in the same degree of finish. 
• E) A good copy testing system is one that can demonstrate reliability and validity.

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Definitions:

Imprint

A lasting mark or impression, often used in the context of publishing to denote the brand or logo of the publishing house, or in manufacturing to indicate a distinct design.

Order Instrument

A financial document that is payable to a specific person or entity, or their assigns.

Negotiates

The process of discussing something formally to reach an agreement or compromise.

Equity Finance

The method of raising capital through the sale of shares in a company, providing investors ownership interests.