Which of the Following Is NOT a Criticism of Recall

question 24

Multiple Choice

Which of the following is NOT a criticism of recall as a measure of advertising effectiveness? 

• A) Recall simply measures whether an ad is received but not whether the message is accepted. 
• B) Measures of recall are biased in favor of younger consumers. 
• C) Day-after recall (DAR) testing significantly overstates the memorability of commercials that employ emotional or feeling-oriented themes. 
• D) Recall scores generated by advertisements are not predictive of sales performance. 
• E) All of these are criticisms.

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Definitions:

Hole

An opening through a solid body or surface, typically circular.

Allowances

The intentional difference between the maximum material limits of mating parts to ensure a certain type of fit.

Tolerances

The permissible limits or variations in dimensions, properties, or conditions of an object or system, allowing for proper function without exact precision.

Tightness

The quality or state of being fixed or secure, often referring to the absence of unwanted movement between parts.