Beverly Should Use _____ Advertising for Her Client Who Has

question 32

Multiple Choice

Beverly should use _____ advertising for her client who has requested a medium that is less wasteful than other media and produces the highest percentage of responses.

• A) magazine 
• B) radio 
• C) television 
• D) direct mail 
• E) newspaper

---

Definitions:

Labour Efficiency Variance

The difference between the budgeted or standard labor hours expected for production and the actual labor hours used.

Standard Labour Hours

The number of labor hours predetermined as necessary to complete a job or task under normal conditions.

Actual Labour Hours

The actual amount of labor time spent on a particular job or task, measured in hours.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected quantity of materials that should have been used according to standards.