Pay-For-Performance Is a Form of Trade Allowance That Rewards Retailers

question 147

Multiple Choice

Pay-for-performance is a form of trade allowance that rewards retailers for _____.

• A) buying increased quantities of the manufacturer's brands 
• B) selling increased quantities of the manufacturer's brands to shoppers 
• C) giving the manufacturer's brands preferred shelf locations 
• D) featuring the manufacturer's brands in the retailer's advertisements 
• E) All of these are correct.

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Definitions:

Promotion

All the activities that communicate the value of a product and persuade customers to buy it.

Market Share

The portion of a market controlled by a particular company or product.

Business-to-business Segmentation

The process of dividing a business market into distinct groups based on various factors like industry, size, or needs for targeted marketing strategies.

Geographic

Relating to the physical and spatial characteristics of an area or environment when segmenting markets.