Which of the Following Is FALSE Regarding Mail-Delivered Coupons

question 54

Multiple Choice

Which of the following is FALSE regarding mail-delivered coupons? 

• A) Mailed coupons achieve the highest household penetration. 
• B) Direct-mail coupons increase the amount of product purchases. 
• C) Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques. 
• D) Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons. 
• E) Direct-mailed coupons are the least expensive coupon distribution method.

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Definitions:

Credit

An accounting entry reflecting an increase in assets or decrease in liabilities on a company's balance sheet or an entry on the right side of an account.

Drawing

In accounting, refers to the withdrawal of cash or goods by the owner from a business for personal use.

Account Group

An account group is a categorization of individual financial accounts in the general ledger that helps organize and report financial information.

Owner's Equity

The portion of a company’s assets that belongs to the owners after liabilities have been deducted.