Examlex
Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand?
Type II Error
The statistical mistake of failing to reject a false null hypothesis, also known as a "false negative".
Type I Error
The incorrect rejection of a true null hypothesis, also known as a "false positive" finding.
β
Beta; often refers to the standardized coefficient in regression analyses, indicating the weight or importance of a variable.
Null Hypothesis
A statement made for statistical testing that assumes no effect or no difference between groups or variables being studied.
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