Slogans on Packages Are Best Used When _____

question 52

Multiple Choice

Slogans on packages are best used when _____.

• A) the other primary marcom tool that is being used is personal selling 
• B) trial purchase has already been generated through sales promotion 
• C) the manufacturer is using a push strategy 
• D) the brand is in the introductory stage of the product life cycle 
• E) a strong association has been built between the brand and the slogan through the use of advertising

---

Definitions:

First New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the 1930s, aimed at restoring prosperity to Americans during the Great Depression.

Policy Experiments

Trials or pilot programs undertaken by governments, organizations, or researchers to test new ideas, policies, or interventions before wider implementation to assess their effectiveness and outcomes.

Unemployment Rate

The percentage of the labor force that is jobless and actively seeking employment.

Workers' Demands

The specific conditions or changes that workers collectively ask for from their employers or governments, which can include higher wages, shorter hours, or better working conditions.