Demographics Differs from Psychographics in That Demographics ________

question 24

Multiple Choice

Demographics differs from psychographics in that demographics ________.

• A) involves analyzing customers' self-concept and behavior
• B) involves segmenting the market into geographic units
• C) involves grouping customers according to characteristics such as age, gender, and income
• D) involves grouping customers according to their relationship with products
• E) involves grouping customers according to their response to product characteristics

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Definitions:

Omni-Channel Retail

a retail strategy that integrates various channels such as physical stores, online platforms, and mobile apps, to provide a seamless customer shopping experience.

Shopping Experience

The overall perception and satisfaction a customer has when browsing, selecting, and purchasing products, influenced by the store environment, customer service, and convenience.

Quadrant D

Quadrant D often refers to priorities in strategic frameworks, typically found in models analyzing tasks or initiatives based on urgency and importance.

Supply Chain Networks

The interconnected systems of suppliers, manufacturers, distributors, and retailers collaborating to produce and deliver goods to consumers.